Brief:

Designed a 20’ x 30’ booth for ACC 2025 representing six Abbott business units: Cardiac Rhythm Management, Heart Failure, Structural Heart, Vascular, Connected Health Services, and Point of Care Diagnostics. Created all booth graphics, incorporating seamless gradient wraps to form colorful arches for a cohesive look. Collaborated with marketing teams and the vendor to ensure high-quality visuals across physical and digital platforms, and drove event promotion through targeted social media campaigns.