Brief:

Craft and establish the brand identity for Abbott’s High Voltage Portfolio under the tagline “Precision Shock Technology.” Build a unified visual language that harmonizes the Gallant™ and Entrant™ ICD and CRT-D brands, blending their distinct color palettes: blue and teal for Gallant and purple and magenta for Entrant. The gradient conveys synergy and innovation, while a normal sinus rhythm EKG serves as the signature design element, emphasizing the devices’ mission to restore patients to a stable, healthy rhythm.