Brief:

Freelance graphic design and social media management for a bold, unapologetically Latina-owned salon in the Austin, TX suburbs. Refresh the brand’s visual identity while honoring its Puerto Rican roots—introducing tropical foliage and lightweight typefaces to complement the signature Vibras pink and bold logo. Apply updated aesthetic across Instagram, Facebook, newsletters, and branded merchandise, with content ranging from stylist spotlights and service promotions to culturally relevant, community-driven memes.